News

MARK CROCKER JOINS REELPLAY AS CHIEF OPERATING OFFICER

Second recent senior appointment to strengthen ReelPlay management

22nd February 2021 (SYDNEY, AUSTRALIA)

Sydney based online gaming studio ReelPlay, home of the original Infinity Reels™, today announce the appointment of Mark Crocker as Chief Operating Officer.

Crocker joins the business as COO after successful periods in senior operational roles at NextGen Gaming, SG Digital and Animal Logic.

Crocker said “I’m delighted to have joined ReelPlay as COO. I look forward to working across the business to help achieve our aims of building on ReelPlay’s solid existing partnerships whilst delivering on our expansion plans into new markets and verticals. With great credit to the team, we enter an exciting period for the business.”

ReelPlay CEO Dave Johnson said: “We’re very excited to welcome Mark to the team. As a former valued colleague to many of us, he was on our radar for some time and I’m in no doubt Mark will lead the way in positioning us to deliver on our operational goals. With ReelPlay games now extending their global reach whilst we continue to offer game build, math, marketing, integration and commercial expertise to partner studios, it was important to bring in someone of Mark’s calibre to best manage our efforts across the group.”

REELPLAY ANNOUNCE DAVID JOHNSON AS NEW CHIEF EXECUTIVE OFFICER

Former NYX Gaming Group & ReelPlay CCO moves to CEO role

15th February 2021 (SYDNEY, AUSTRALIA)

Sydney based online gaming studio ReelPlay, home of the original Infinity Reels™, today announce the appointment of David Johnson as Chief Executive Officer.

Johnson initially joined the business as CCO after successful periods in senior commercial roles at Cryptologic, NextGen Gaming and NYX Gaming Group that ultimately saw the business evolve into SG Digital. 

Former CEO Scott Smith, who joined ReelPlay along with Johnson in 2018, remains with the business in a board and advisory capacity overseeing the ReelPlay group studios. Privately held ReelPlay have experienced significant growth since Johnson & Smith arrived, the duo having implemented the transition of the business from Chance Interactive to ReelPlay initially, whilst a number of significant commercial milestones have recently been achieved.

ReelPlay games are now available in the regulated territories of New Jersey & Michigan via ReelPlay’s partnership with SG Digital. Core European markets remain healthy with distribution partners SG Digital, Relax Gaming, Yggdrasil & Playzido, whilst a new licensing arm drives value from ReelPlay authored IP to competitive collaborators. ReelPlay continue to offer game build, math, marketing, integration and commercial expertise to partner studios looking to take their own content to the online market.

Johnson said “I’m delighted to be given the opportunity to continue to drive the business forward as CEO. With great credit to Scott, the founders and the team at ReelPlay HQ, the business is perfectly positioned to capitalise on the solid foundations we’ve placed over the last couple of years. We look forward to continuing to build on ReelPlay’s solid existing partnerships whilst focussing on expanding into new markets and verticals… underpinned by the continued creation of the highest quality digital gaming content for license to the world’s leading regulated casino operators”.

GOLDEN NUGGET LAUNCH REELPLAY’S BUSTER HAMMER CARNIVAL IN NEW JERSEY

Popular ReelPlay slot launches via Scientific Games’ OGS aggregation system

11th February 2021 (SYDNEY, AUSTRALIA)

ReelPlay’s third slot to launch in the New Jersey market today went live exclusively at Golden Nugget Online Casino.

Buster Hammer Carnival offers a 3,125 ways, 5×5 reel layout in the base game, with expansion opportunities during the Mighty Free Spins bonus to a 5×8 grid. Premium quality 3D visuals, a sympathetic ambience paired with a recognisable theme and comedy hero to boot… cheer on our Buster as he tests his strength on the Wild High Striker to smash symbols for gold wild hammers across a huge 32,768 ways to win potential.

Buster Hammer Carnival will release to the wider New Jersey market from end March 2021.

THOR INFINITY REELS™ LAUNCHES EXCLUSIVELY TO LEO VEGAS PRIOR TO GLOBAL RELAX RELEASE

ReelPlay’s first flagship release of 2021 blends Jackpot hold n’respins with Infinity Reels™ mechanics to stunning effect

8th February 2021 (SYDNEY, AUSTRALIA)

Hail Thor, son of Odin! ReelPlay’s Infinity Reels™ is back.

 A winning combination of a breathtaking fantasy Norse theme, the hit Infinity Reels™ mechanic and popular Jackpot re-spins gameplay, ReelPlay proudly present their most ambitious slot game experience to date.

Jackpot respins across Infinity Reels™ is an incredible visual with players seeking hammers over multiple symbols on potentially infinite reels. Lucky players who tally up to 12 additional reels or more will be rewarded with the Infinity Bonus worth 888x their bet!

Thor Infinity Reels™ will release to all Relax operators on 15th February.

YGGDRASIL & REELPLAY UNEARTH A REAL GEM IN NEW GIZA INFINITY REELS™ SLOT

Debut Infinity Reels™ game launches to YG Masters program

1st February 2021 (SYDNEY, AUSTRALIA)

Yggdrasil has unveiled its first Infinity Reels™ title, GIZA Infinity Reels™ deployed in partnership with YG Masters partner ReelPlay and utilising Yggdrasil’s innovative GATI technology.

GIZA Infinity Reels™ is ReelPlay’s second game to be produced through the YG Masters program following the release of Atlantis Megaways™ late last year and features a mesmerising narrative that enables players to explore the land of the Pharaohs and uncover endless wealth in the sands.

Offering infinite player possibilities, GIZA Infinity Reels™ showcases ReelPlay’s best in class art, sound and pioneering slot technology, bringing slot lovers face to face with Ancient Egypt’s most defining symbol; the Great Pyramid of Giza.

New reels can be added infinitely to the stunning slot, with each new reel increasing the multiplier for all symbols’ wins. Consecutive wins will push players up the multiplier trail. Each spin offers the chance to continue adding new reels for bigger wins and a chance at reaching the Jackpot. The Jackpot is triggered when players reach the 15th reel, where the Jackpot Prize of 888x the total bet is awarded in addition to any wins already achieved.

Sydney-based ReelPlay boasts a broad portfolio of high-quality slots content, including their proprietary Infinity Reels™ franchise and a number of successful licensed Megaways™ titles.

The game has been launched using Yggdrasil’s innovative GATI technology. Utilised by all YG Masters partners, this technology allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content.

Rapid circulation across Yggdrasil’s distribution network enables all YG Masters partners to scale and fast-track their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “The release of GIZA Infinity Reels™ through our YG Masters program offers players another captivating game experience for the new year. The intricate artwork and immersive soundtrack provided by ReelPlay blend effortlessly with the fast pace of the game, which will leave players across the world delighted with their in-game experience. It is yet another title which was built using our proven GATI technology which allows Masters studios to quickly develop content followed by rapid distribution into global markets.”

David Johnson, CCO at ReelPlay, said: “GIZA Infinity Reels™ marks our second launch collaboration with Yggdrasil through the YG Masters program. Yggdrasil’s inventive GATI technology ensures that ReelPlay content will continue to reach new audiences around the globe.”

HELLO MICHIGAN!

SG Digital launch ReelPlay’s Hypernova Megaways to Michigan operators

22nd January 2021 (SYDNEY, AUSTRALIA)

ReelPlay are delighted to announce our debut game is now live to operators in Michigan via our partnership with SG Digital.

The ever popular Hypernova Megaways™ has launched to partners including Golden Nugget, Fan Duel & Wynn.

With further titles in the launch pipeline, ReelPlay look forward to emulating initial successes in New Jersey and thank all our launch partners in Michigan for their support.

REELPLAY BOOST SCIENTIFIC GAMES PARTNERSHIP WITH INFINITY REELS™ LICENSE DEAL

Scientific Games’ studio to unveil Book of Ultimate Infinity featuring popular mechanic

15th December 2020 (SYDNEY, AUSTRALIA)

Scientific Games Corporation has extended its partnership with ReelPlay after attaining a license for the application of the studio’s Infinity Reels™ trade mark system. 

The first game developed by Scientific Games to feature the mechanic is Book of Ultimate Infinity, during which each winning spin provides the chance to add multiple expanding reels with a progressive multiplier. The game is about to launch across the Company’s OpenGaming™ network in the UK, Europe and Canada, with New Jersey soon to follow. Scientific Games anticipates the combination of ReelPlay’s exciting brand and innovative system with the ‘Book of’ genre will make the game appealing to a wide audience. The new title has already earned plaudits for its engaging gameplay from operators and those within the streaming community. 

The partnership extension demonstrates Scientific Games’ support of the Infinity Reels brand, having previously provided development assistance for the making of El Dorado Infinity Reels™, one of ReelPlay’s top-performing slots. Infinity Reels™ games have achieved exceptional performance results across operators since the debut release in November 2019. 

David Johnson, CCO at ReelPlay said, “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels™. ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow. With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.” 

Rob Procter, Content Director, Digital at Scientific Games said, “Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the iGaming industry. As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”

https://www.scientificgames.com/media/89964/sg_infinity-reels_final.pdf

REELPLAY GO LIVE ON YGGDRASIL YG MASTERS PROGRAM

Atlantis Megaways™ first to launch with roadmap of content planned thru 2021

14th December 2020 (SYDNEY, AUSTRALIA)

Yggdrasil has unveiled exciting slot game Atlantis Megaways™, developed in partnership with YG Masters studio ReelPlay and using Yggdrasil’s pioneering GATI technology. Atlantis Megaways™ is the first Megaways™ game to release on the platform.

ReelPlay’s Atlantis Megaways™ is an enchanting underwater adventure where Poseidon rules the deep surrounded by shoals of fishy friends waiting to reveal huge cash prizes. Offering players an incredible 117,649 ways to win, Atlantis Megaways™ showcases ReelPlay’s stunning artwork and cutting-edge technology to transport slots fans to the mysterious world of the mythical deep-sea city of ancient Greece.

Each win can start a chain reaction of additional wins with huge jackpot prizes of up to 2,000 times the total bet up for grabs in the six-reel slot. The Jackpot Respin bonus provides players with the opportunity for further wins, with up to 42 prized scatter symbols available to be landed.

Atlantis Megaways™ is ReelPlay’s first game to be produced through the YG Masters program. The Sydney-based studio boasts an extensive portfolio of high-quality slots content, including their proprietary Infinity Reels™ franchise and a number of successful licensed Megaways™ titles.

The game has been configured using Yggdrasil’s pioneering GATI technology, which is utilised by all YG Masters partners, allowing studios to employ the preconfigured, regulation-ready, standardised development toolkit to create cutting-edge content.

Rapid distribution across Yggdrasil’s entire distribution network enables all YG Masters partners to scale and accelerate their global growth strategies.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “With the launch of Atlantis Megaways™ we’re delighted to be able to offer players another captivating and mesmerising game through our successful YG Masters program. This slot has an astonishing number of ways to win and players will love the exhilarating gameplay and superb artwork that ReelPlay is known for. It’s hard to forget you’re not swimming in the depths of the mythical city of Atlantis.”

David Johnson, CCO at ReelPlay, said: “We are delighted to release our debut game developed via the YG Masters program. Credit to the Yggdrasil team who have been a delight to work with, whilst Yggdrasil’s GATI technology will ensure ReelPlay’s content reaches new audiences across a number of key jurisdictions.”

https://www.yggdrasilgaming.com/news/yggdrasil-and-reelplay-unlock-the-treasures-of-atlantis-in-new-megaways-slot

TIKI INFINITY REELS™ X MEGAWAYS™ LAUNCHES

ReelPlay’s follow-up to Odin Infinity Reels™ X Megaways™ live today across Relax Gaming network

25th November 2020 (SYDNEY, AUSTRALIA)

Infinity Reels™ meets Megaways™… in paradise!

A sister game to Odin Infinity Reels™ X Megaways™, Tiki further fine tunes the excitement of infinite possibilities. 

In a nod to Infinity Reels ancestry, sticky win multipliers return whilst those achieving 12 additional reels remain in line for the 888x jackpot prize.

The art and soundtrack of Tiki is full of fun and color, the background scenic whilst lush; the symbols exotic and quaint – from wherever you’re spinning, Tiki Infinity Reels X Megaways™ will transport your imagination to the serene pacific islands. Feel the sand underfoot and the potential for serious winnings as you step into vacation mode within ReelPlay’s tropical Tiki paradise.

MERMAID REEF LAUNCHES VIA RELAX GAMING

ReelPlay showcase another industry first with duel feature opportunity of Mermaid Reef

4th November 2020 (SYDNEY, AUSTRALIA)

ReelPlay today release Mermaid Reef to all Relax Gaming operators.

Mermaid Reef provides an online industry first by offering both Buy A Bonus AND Gamble Win opportunities within a single game in the same slot, where local laws permit.

On the surface Mermaid Reef might seem a straightforward game, but players who dive a little deeper will find the precious lost pearls of a very solid and engaging gamblers slot.

HIGH FLYER’S ODIN’S WILD HUNT LAUNCHES TO VIDEOSLOTS VIA RELAX GAMING

Odin’s Wild Hunt is the follow-up to debut launch Dynamite Mine Explosion

21st October 2020 (SYDNEY, AUSTRALIA)

The second in High Flyer’s family of Bonus Ways games, Odin’s Wild Hunt today launched to Videoslots via our mutual partnership with Relax Gaming.
 
Combining Bonus Ways, Exploding Wins & Symbol Transformations, reels can grow an extra 5 symbols providing players with extra winning opportunities. Games start with 729 ways, but with Bonus Ways this can be increased up to 262,144 ways to win.

High Flyer utilise a number of ReelPlay resources to turn their games ideas into playable reality.

Odin’s Wild Hunt will release to all Relax operators on 28th October.

BIG BUCKS BANDITS MEGAWAYS™ LAUNCHES AT RELAX GAMING

Former William Hill exclusive now available to extended operator base

14th October 2020 (SYDNEY, AUSTRALIA)

ReelPlay’s Big Bucks Bandits Megaways™, designed in partnership with William Hill (https://www.williamhill.com/) , today launched across the Relax Gaming network.

Initially available via SG Digital, the game transports players to the Wild West frontier where chaos reigns between the blurred lines of right and wrong.

Big Bucks Bandits is a Megaways™ slot game with up to 117,649 ways to win. Each win may bring a chain of reactions of additional wins, as seen in predecessor Hypernova Megaways™. Players can enhance their bounty by up to 5x by winning a gun duel in the Double Cross Feature Gamble.

REELPLAY LAUNCH DEBUT HIGH FLYER GAME VIA RELAX GAMING

Dynamite Mine Explosion launches exclusively to Videoslots

7th October 2020 (SYDNEY, AUSTRALIA)

The first in High Flyer’s family of Bonus Ways games, Dynamite Mine Explosion today launched to Videoslots via our mutual partnership with Relax Gaming.

A vast winning experience awaits those who choose to dig deep into High Flyer’s mine shaft. Reels can grow an extra 5 symbols to deliver an unbelievable amount of extra winning opportunities. Games start with 729 ways, but with Bonus Ways this can be increased up to 262,144 ways to win.

High Flyer utilise a number of ReelPlay resources to turn their games ideas into playable reality.

Dynamite Mine Explosion will release to all Relax operators on 14th October.

JOKER SUPER REELS™ IN EXCLUSIVE BETSSON PRE-RELEASE

ReelPlay add ways to a classic dual-stepper for volatility seekers

16th September 2020 (SYDNEY, AUSTRALIA)

ReelPlay’s 2020 take on the popular, classic stepper styling, Joker Super Reels™ offers the familiar dual reel-set with plenty of extra value in the ways Super Game – the first time ways have been incorporated in the format.

Joker Super Reels™ is one of a kind dual-stepper slot game. On first passing it looks familiar enough with its light show and charming Jokers glittering from the cabinet within the arcade setting. But behind the glass of its colourful cabinet is a very modern mechanic, providing chances for players to ante base game wins into the Super Game and take home significant winnings.

After a short exclusivity period with Betsson group operators, Joker Super Reels ™ will release across the Relax Gaming operator estate from 25th September. 

In related news, ReelPlay’s Atlantis Megaways™ which was first seen on the Playzido platform having been developed in collaboration with Rank Interactive, today released to all Relax Gaming operators.

GAMES LAB’S TOWERING PAYS EGYPT™ LAUNCHES WITH BETSSON

ReelPlay partners in exclusive Betsson pre-release launch in collaboration with Relax Gaming

25th August 2020 (SYDNEY, AUSTRALIA)

Games Lab’s Towering Pays™ Egypt today launched at Videoslots for an exclusive pre-release window in collaboration with Relax Gaming.

Games Lab’s innovative new mechanic Towering Pays™ starts in a 5 reel, 3 row configuration with 20 lines active and progresses all the way to a 5 reel, 8 row configuration with 70 lines active and then to a feature offer.

Any Towers appearing in an active position will change to the same symbol, before pays are awarded.

A feature offer is awarded when Towers appear on reels 2,3 and 4 during 5×8 reel configuration and starts the Feature Trail, in which players may accept a feature or play on for a better one.

Features progress from random multipliers to guaranteed multipliers and finally to a constantly growing multiplier.

Games Lab utilise a number of ReelPlay resources to turn their games ideas into playable reality.

Towering Pays Egypt™ will release across the Relax Gaming operator estate from 1st September.

BOOMERANG GAMES’ GEMS OF EGYPT LAUNCHES WITH VIDEOSLOTS

ReelPlay partner studio in exclusive launch to Videoslots in collaboration with Relax Gaming

12th August 2020 (SYDNEY, AUSTRALIA)

Boomerang Games’ Gems Of Egypt today launched at Videoslots for an exclusive pre-release window in collaboration with Relax Gaming.

Boomerang Games utilise a number of ReelPlay resources to turn their games ideas into playable reality.

Gems of Egypt is a slot game featuring 6 reels, each with a different number of rows. Reel 1 starts with 5 rows, reel 2 with 6, and the rows continue to increase until reel 6, which as 10 rows. The rows are also dynamic, and increase or decrease with each spin

Gems Of Egypt features proprietary Boomerang IP in CONNECTA WAYS as well as DYNAMIC REELS that change their length on every spin.

Gems Of Egypt will release to all Relax operators on 19th August.

HYPERNOVA RADIAL REELS™ DEBUTS AT CASUMO

A brand new mechanic from the ReelPlay, the studio behind the original smash Infinity Reels™ series

27th July 2020 (SYDNEY, AUSTRALIA)

Hypernova Radial Reels™ today launched at Casumo on an exclusive pre-release in collaboration with Relax Gaming.

A brand new mechanic from the ReelPlay, Hypernova Radial Reels™ visual presentation was inspired by the orbits and movements of the stars.  Watch your winning symbols vaporize to be replaced by new symbols spawning – just like new stars being born; the wins can go on and on. 

As well as it’s striking visual appeal, under the bonnet is a solid and elegant slot math with an exciting Free Spins feature where you can score up to 300x win multiplier and plentiful additional spins.

Hypernova Radial Reels™ will release to all Relax operators on 5th August.

BB GAMES AGREE IP LICENSING DEAL FOR REELPLAY’S INFINITY REELS™

ReelPlay also to provide build, supply, sales & marketing consultancy

24th July 2020 (SYDNEY, AUSTRALIA)

BB Games, the UK based slots studio, has signed an intellectual property deal with ReelPlay for the application of ReelPlay’s Infinity Reels™ trade dress and mechanic across a BB Games authored slot. ReelPlay will also provide build and distribution for the game.

First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels™ is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.  

BB Games will utilise ReelPlay’s broad distribution network and also benefit from ReelPlay’s Sales & Marketing consultancy.  

Sam Bradbury, CCO of BB Games said: “In a first for BB Games, we are engaging with ReelPlay in a multi-level deal comprising of IP, game creation and distribution. ReelPlay will help accelerate the growth of BB Games allowing us to leverage the most exciting IP of recent times whilst ensuring the content is available to the widest market possible.

David Johnson, CCO at ReelPlay said: “We welcome this latest partnership and are delighted to add BB Games to the stable of quality supplier studios ReelPlay enable to market. With hundreds of operators accessible across multiple aggregators in all regulated markets, ReelPlay expect this latest deal to unlock a world of new potential for all involved.” 

https://www.bbgamesltd.com/post/bb-games-agrees-ip-licensing-build-supply-deal-for-reelplay-s-infinity-reels

LIVE 5 SECURES LICENSING RIGHTS FOR REELPLAY’S INFINITY REELS™ MECHANIC

UK based slot developer to use ReelPlay’s IP in a series of new games

20th July 2020 (SYDNEY, AUSTRALIA)

First unveiled in ReelPlay’s El Dorado slot, Infinity Reels™ sees each spin provide the chance to add an additional reel and re-spin with a progressive multiplier. The process of adding reels repeats itself, until winning combinations cease and the reels return to its original state.

“Infinity Reels is a sensational game mechanic and we are beyond excited to be able to build the feature into a special series of slots,” said Live 5 CEO Lloyd Butler. “Infinity Reels builds unrivalled anticipation with every spin while delivering tremendous big win potential for those who can land consecutive wins.

“This, combined with our unique approach to slot development and focus on delivering the highest possible production value, will lead to slot titles that will become firm player favourites.”

Reel Play chief commercial officer David Johnson commented: “Live 5’s passion for slot development is evident and we’re excited to see how they use Infinity Reels in their games. Infinity Reels is fast growing a following as a mechanic in it’s own right. We welcome Live 5 to a growing stable of quality partners who we expect to further enhance the possibilities of game design and introduce the concept to an even wider global audience”.

https://www.gamingintelligence.com/products/casino/123879-live-5-secures-licensing-rights-for-reelplays-infinity-reels-mechanic/

ODIN INFINITY REELS™ X MEGAWAYS™ DEBUTS AT LEO VEGAS

ReelPlay’s first game blending both leading online mechanics in one slot releases via Relax Gaming

8th July 2020 (SYDNEY, AUSTRALIA)

Making 117,649 Megaways™ seem small fry… Odin is the first slot in the world to offer infinity ways!

Odin is the latest addition to Reelplay’s Infinity Reels™ franchise, proudly first to market in 2019. Odin takes a huge step in volatility and is the first slot in the world to combine Infinity Reels™ with Megaways™. A collaboration for our time, steeped in the cloak of Norsk mythology.

The win multiplier increases with every new reel added. The Free Spins bonus enhances the opportunity with Sticky Multipliers that hold for each subsequent winning combination. Infinity Reels™ familiar 888x jackpot is on offer at 12 reels or more, by which time you’ll need sharp math to tally up the number of Megaways™ triggered!

The art of Odin Infinity Reels™ is perhaps the deepest seen in an online slot; worthy of songs from the four corners of Midgard. It incorporates symbolism associated with the one-eyed god, his mighty weapon Gungnir; his companions ravens, wolves and an eight-legged horse. ReelPlay’s rich accompanying soundtrack adds another texture to the adventure.

Odin Infinity Reels™ X Megaways™ will release to the rest of the Relax operator estate on June 15th.

PG SOFT ACQUIRES IP RIGHTS TO REELPLAY’S INFINITY REELS™

Relax Gaming broker deal between Relax Powered By partners

10th June 2020 (SYDNEY, AUSTRALIA)

Earlier this year, Relax Gaming augmented its Powered By partnership deal with game supplier ReelPlay to include intellectual property rights to their unique mechanic, Infinity Reels™. Today the team is excited to extend this agreement further, with another Powered By partner, PG Soft, signing an IP agreement with ReelPlay which enables the studio to incorporate the innovative mechanic into their future productions.

ReelPlay’s El Dorado Infinity Reels™ debuted last November and proved an instant success. The Infinity Reels™ mechanic provides the chance for new reels to be added with every winning spin and an increasing multiplier for all wins, providing easy to follow, maximised winning potential for players.

Relax recognized the value of ReelPlay’s distinctive feature early on and was the first partner to acquire the rights to Infinity Reels™. An additional element to the deal permit’s Relax’s third-party studio partners to leverage the opportunity and make use of the company’s strong network connections.

Simon Hammon, Relax Gaming CPO, said: ‘Both Silver Bullet and Powered By were devised to give creative studios exposure and allow them to capitalise on our extensive distribution and deals in the way that best suits them. It’s great to see a partner taking full advantage of the offerings our programme provides.’

Ken Zhang, the Managing Director and Co-founder of PG SOFT™, said ‘We’re thrilled to have gained IP rights to such a unique mechanic. Thanks to Relax the process was smooth and efficient. The team facilitated our connection and were indispensable in orchestrating the agreement. We’re excited to get started on our first Infinity Reels™ release and thank ReelPlay for opening up the IP to us.

David Johnson, CCO at ReelPlay, said: ‘We welcome PG Soft’s interest in Infinity Reels™ and are excited to see the treatment they come up with in their own interpretation of the IP. Relax provided the perfect glue in bringing the parties together. ReelPlay have only scratched the surface of the potential of Infinity Reels™ and look forward to all manner of implementations from our new partners.

https://relax-gaming.com/news/2020/06/pg-soft-acquires-ip-rights-to-infinity-reelstm

SCIENTIFIC GAMES & GOLDEN NUGGET FIRST TO LAUNCH REELPLAY CONTENT IN NEW JERSEY

Launch titles include debut of ReelPlay’s Infinity Reels™ feature

18th May 2020 (SYDNEY, AUSTRALIA)

Scientific Games is ramping up its online presence in New Jersey with the launch of ReelPlay content on its OpenGaming™ platform with Golden Nugget Online Casino (“Golden Nugget”).

ReelPlay, one of the fasting growing game studios in the UK and European markets, is a strategic network partner of Scientific Games. As iGaming continues to grow in the U.S., this partnership brings ReelPlay content to many players backed by the Company’s renowned Open Gaming System (OGS) content aggregation system.

Launch titles will include El Dorado Infinity Reels, a highly-ranked title in Casino Grounds’ Slot of the Year 2019 players’ poll. The debut in New Jersey will be the first time ReelPlay’s unique Infinity Reels mechanic will be seen outside of Europe. Devised by ReelPlay, where innovation is paramount, each Infinity Reels spin provides the chance for a respin and to add multiple expanding reels with a progressive multiplier. Also on the roadmap of future releases is the popular Hypernova Megaways™.

David Johnson, COO of ReelPlay, said, “We are delighted that Golden Nugget has chosen ReelPlay games for their players and become our first partner in the U.S. ReelPlay is committed to push the boundaries of game development and deliver games of the highest possible quality in New Jersey, supported by all manner of campaign and marketing opportunities in the truest sense of partnership.”

Scientific Games’ OGS platform brings thousands of games to operators with a single, easy integration. Golden Nugget has access to a revolutionary portfolio of game content that now features one of the industry’s best game studios.

Dylan Slaney, SVP Casino and Platforms for Scientific Games, said, “We’re excited to bring another round of breakthrough experiences to players in New Jersey. This launch builds on our OpenGaming ecosystem which gives developers and innovators the opportunity to offer their content to more players than ever before.”

“Golden Nugget Casino continues to be a leading sponsor of innovative slots content in the US market,” said Thomas Winter, Senior Vice President and General Manager, Golden Nugget Online Casino. “The partnership between Golden Nugget, ReelPlay and Scientific Games allows us to to provide our growing player base with an exclusive first look at games that are pioneering the online slots industry.”

Scientific Games and Golden Nugget First to Launch ReelPlay Online Content in New Jersey

RELAX GAMING LANDS BRANDING DEAL FOR REELPLAY’S INFINITY REELS™

Infinity Reels available for licence across Relax supplier base

29th April 2020 (SYDNEY, AUSTRALIA)

Relax Gaming, igaming aggregator and supplier of unique content, has signed an intellectual property deal with ReelPlay for the application of the Infinity Reels™ trade dress and mechanic across a range of its proprietary content as well as making the licence available to its third-party studios.

First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels™ is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.

Following the feature’s instant success, Relax has attained the rights to the trademark and licence on behalf of all its partners, allowing the supplier’s in-house developers, Silver Bullet studios and Powered By partners the option of incorporating the innovative mechanic into upcoming games.
 
The two companies first joined forces in 2019 with the integration of the Australia-based developers’ proprietary titles to the Relax Gaming platform and extended the distribution agreement this year to include third-party content from ReelPlay’s selected studio partners such as Boomerang Games & Gameslab. ReelPlay’s latest slot release Giza Infinty Reels™ launched first amongst aggregators to Relax in April and has top ranked on operator sites since launch.

Simon Hammon, CPO of Relax Gaming, said: “ReelPlay’s widely successful release of El Dorado Infinity Reels™ marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry. 
The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels™ games through our in-house and partner studios that will push the boundaries even further.”

David Johnson, CCO at ReelPlay said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels™. 
ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels IP into a wide variety of slot games.

REELPLAY AND NETENT AGREE IP PARTNERSHIP

27th April 2020 (SYDNEY, AUSTRALIA)

ReelPlay Pty Ltd and NetEnt Product Services Ltd have entered into an agreement which strengthens their rights associated with their respective marks Infinity Reels and InfiniReels.

ReelPlay and NetEnt are leading providers of premium gaming solutions to casino operations. ReelPlay’s El Dorado Infinity Reels launched in November 2019; the follow-up Giza Infinity Reels launched in April 2020. ReelPlay’s Odin Infinity Reels will launch in June 2020; NetEnt’s debut InfiniReels game, Gods Of Gold InfiniReels will launch on 14th May 2020.

Under the terms of the agreement both parties will work together to extend and protect their respective franchises of Infinity Reels and InfiniReels. 

“In light of both companies independently following similar ideas, it made sense for us to come together to reinforce our unique propositions in a highly competitive market. I would like to commend and thank ReelPlay for their innovative approach and for working together with us in these dynamic times” said Bryan Upton, Director Games at NetEnt.

David Johnson, Chief Commercial Officer at Reelplay said “We are happy to have agreed a collaboration with an established, global pioneer such as NetEnt.”

REELPLAY LAUNCH GIZA INFINITY REELS™

ReelPlay’s second Infinity Reels game releases to Relax operators after exclusive LeoVegas launch

17th April 2020 (SYDNEY, AUSTRALIA)

ReelPlay, an independent game studio, have released slot game Giza Infinity Reels to Relax operators after a successful exclusive launch at LeoVegas. 

Giza Infinity Reels is the follow up to El Dorado Infinity Reels which debuted ReelPlay’s unique Infinity Reels mechanic in November 2019. Devised at ReelPlay HQ where innovation is paramount, each Infinity Reels spin provides the chance to add an additional reel and respin with a progressive multiplier. El Dorado Infinity Reels ranked highly in Casino Grounds’ Slot of the Year 2019 players poll, where ReelPlay also came runner-up in the Game Provider of the Year category.

Giza Infinity Reels develops the concept further by offering a scaling multiplier in the free spins bonus game, as well as a second chance gamble feature at the conclusion of the bonus.

David Johnson, Chief Commercial Officer of ReelPlay commented: “We are incredibly proud of our unique Infinity Reels innovation and are delighted that the second in the series, Giza Infinity Reels, has launched with our partners at Relax. As ever, ReelPlay commit to push the boundaries of game development and deliver games of the highest possible quality supported by all manner of campaign and marketing opportunities in the truest sense of partnership”.

ATLANTIS MEGAWAYS™ RELEASES EXCLUSIVELY TO RANK INTERACTIVE VIA PLAYZIDO

First game release via new aggregator partnership

25th February 2020 (SYDNEY, AUSTRALIA)

B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology today announced Sydney-based game developer ReelPlay as their second new game supplier of the year.

The deal will make ReelPlay’s premium catalogue of games available to Playzido’s rapidly growing selection of operator partners. The initial launches will see the first Megaways™ game go live via Playzido’s platform, with Hypernova Megaways™ scheduled for release to several operators. The games will also benefit from Playzido’s innovative marketing and promotional features, including their proprietary Free Spins Factory.

Stuart Banks, Managing Director at Playzido said “We are delighted to bring ReelPlay onboard. Their content perfectly complements our existing catalogue of branded and premium original games and we look forward to working together to help broaden their distribution to some of the leading operators in the market.”

David Johnson, CCO at ReelPlay said “Our agreement with Playzido provides Operators with further choice in accessing ReelPlay content. I am sure our launch games will be a big hit with the Playzido’s growing distribution channel and we look forward to collaborating on further titles as the partnership develops.”

https://www.playzido.com/news/playzido-boost-portfolio-with-reelplay

RELAX GAMING EXTENDS REELPLAY PARTNERSHIP

ReelPlay’s third-party content to go live under new deal

13th January 2020 (SYDNEY, AUSTRALIA)

Relax Gaming, the innovative content provider and aggregation platform, is to launch a premium collection of ReelPlay’s third-party studio partner content after the two businesses extended their distribution agreement.

Following the successful launch of ReelPlay’s proprietary portfolio in August, including first to market releases of Hypernova Megaways™ and El Dorado Infinity Reels™ , the Australian independent games studio will now also provide top-quality titles from its selected partners.

As part of the Powered By partnership agreement, all parties will gain access to Relax Gaming’s fast-growing distribution platform, which supports swift and efficient onboarding of a wide range of partnered content.

Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.

David Johnson, CCO at ReelPlay said: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.

“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Relax Gaming’s portfolio now boasts over 1000 titles from leading studios and suppliers, providing partners with rapid and easy access to its third-party catalogue via seamless integration, as well as its award-winning proprietary titles.

HYPERNOVA MEGAWAYS™ RELEASES EXCLUSIVELY TO LEO VEGAS ​

First game release under new ReelPlay brand for Sydney based slots studio

19th August 2019 (SYDNEY, AUSTRALIA)

ReelPlay, an independent game studio, have released slot game Hypernova Megaways exclusively to LeoVegas before its global release at the end of the month.  This follows a successful pre-release partnership earlier in the year where Buster Hammer Carnival became an immediate hit with LeoVegas players chasing the big wins and laughs on offer with the Buster hero character.

Hypernova Megaways is a beautifully designed, galactic themed slot game offering up to 117,649 ways to win. Each win provides a reaction, with players looking to increase their prize pool to stellar proportions by successfully negotiating the hold n’ respin bonus round. Blending the most successful recent online IP in Megaways with one of the most popular land based features – ingredients and influences that with the addition of some ReelPlay stardust will provide for an exciting and profitable repeat play slot.

David Johnson, Chief Commercial Officer of ReelPlay commented: “We were proud to launch our first game under the new ReelPlay brand to our partners at LeoVegas and appreciate their continued trust and support of our game development. As ever, we commit to our all our partners to deliver games of the highest possible quality supported by all manner of campaign and marketing opportunities in the truest sense of partnership”.

Mats Andersson, Casino Release Manager at LeoVegas Mobile Gaming Group said: “We were delighted with the performance of Buster Hammer Carnival and didn’t think twice when the opportunity arose to take Hypernova Megaways live ahead of the market. ReelPlay have certainly built a committed player following in a short space of time which has made for a profitable partnership and we look forward to working closely on future releases together.”

RELAX GAMING PARTNERS WITH REELPLAY

Powered By partner to distribute its products via the Relax Gaming platform

12th August 2019 (Malta)

Relax Gaming, the new-breed games and platform supplier, has bolstered its platform content with the integration of ReelPlay titles.

The provider’s exciting, high-quality games, including Dragon 50,000 and Hypernova Megaways™, will soon be available across Relax Gaming’s distribution network as part of the Powered By partnership programme.

Sydney-based ReelPlay, formerly known as Chance Interactive, was established in 2014 by experienced gaming professionals with a record of making fresh, fun and engaging slots games. The company’s most recent release Buster Hammer Carnival continues to permeate the regulated online space.

Simon Hammon, Relax Gaming CPO, said: “ReelPlay is an exciting proposition for Relax Gaming, not only providing content that is sure to be attractive to operators, but also offering a foundation of many years’ experience.

“Relax will undoubtedly benefit from ReelPlay’s exciting new content together with the additional partners serviced through the partnership.”

ReelPlay Chief Commercial Officer David Johnson commented: “Growing our distribution network with flexible, scalable platform partners is a core priority for ReelPlay.

“This agreement with Relax more than fits the bill, giving us access to an effective and well-serviced distribution channel. I am sure our games will be a big hit with operators and players alike.”

Relax Gaming is rapidly emerging as a next generation supplier, boasting a catalogue of over 570 games whilst offering transparent fees and scalability for the hand-picked studios with which it works.

About RELAX GAMING

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With transparency and collaboration central to its ethos, its recent and rapid expansion has been conceived in order to deliver unparalleled global reach.

Via a quick one-time integration, Relax Gaming now provides access to a roster of 280+ casino games and a diverse range of proprietary products, including Poker, Bingo and its recently launched slot portfolio. The high-quality aggregated content is provided through its selected Silver Bullet (commercially represented) and Powered By (commercially independent) partners.

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, Alderney Gambling Control Commission, the UK Gambling Commission and the Danish Gambling Authority.

888casino PARTNERS WITH REELPLAY TO BRING A NEW CATALOGUE OF GAMES TO PLAYERS​

7th August 2019

888, one of the world’s most popular online gaming companies and solutions provider, is pleased to announce it has partnered with ReelPlay to offer players a broader selection of online casino games to players of 888casino. 

The new partnership will see a range of new and existing content released via SG Digital’s OGS™ platform, including catalogue titles such as Buster Hammer Carnival & Rogue Treasure. In addition, players of 888casino will have first access to the upcoming release of ReelPlay’s Hypernova Megaways™, a visually stunning, galactic themed slot game offering up to 117,649 ways to win.

The partnership builds on 888casino’s impressive selection of games developed in-house or from the best software providers to use interactive online casino games. This highlights 888’s ability to integrate new technologies and suppliers into its newly revamped gaming platform. 

Guy Cohen, SVP of B2C at 888, said: “888casino continues to offer its customers the safest most entertaining experience by offering unique 888 products as well as a growing selection of engaging third-party content. We’re proud to partner with ReelPlay to bring their high-quality casino content to our players. We are really excited about building a successful business partnership with ReelPlay.” 

David Johnson, Chief Commercial Officer of ReelPlay commented: “We are proud to launch the first game to our partners at 888. ReelPlay commit to all our licensees to deliver games of the highest possible quality supported by all manner of campaign and marketing opportunities in the truest sense of partnership. We expect the tie-up between ReelPlay & 888 will provide for mutually exciting and profitable times.”

You can visit 888casino online slots to enjoy the latest Reelplay content. 

About 888 Holdings Plc:

·      888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers.  888’s mission is to supply its customers with innovative and market-leading online gaming products, above all in a safe and secure environment.

·      888 has been at the forefront of the online gaming industry since its foundation in 1997, providing to players and B2B partners an always innovative and world-class online gaming experience. At the heart of 888’s business is its proprietary gaming technology and associated platforms.

·      The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading platform through which to establish an online gaming presence and monetise their own brands.

·      888’s consumer facing websites offer more than just online gaming. They are entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests.

REELPLAY RE-BRAND GOES LIVE IN ADVANCE OF LATEST GAME RELEASE

Re-brand for Sydney games studio formerly called Chance Interactive

17th July 2019 (SYDNEY, AUSTRALIA)

The business formerly known as Chance Interactive today proudly re-brands as ReelPlay. The Sydney, Australia based games studio was founded in 2014 by experienced gaming professionals making fresh, fun and engaging slots games. The most recent release Buster Hammer Carnival continues to permeate the regulated online space having initially launched exclusively with LeoVegas.

ReelPlay will continue to create the highest quality digital gaming content for license to the world’s leading regulated casino operators. ReelPlay also offer game build, math, integration, commercial and marketing expertise to partner studios looking to take their own content to the online market.

ReelPlay Chief Commercial Officer David Johnson commented “The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was – ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.”

Johnson continued “Our business growth will continue to be underpinned by leveraging long-term partnerships with the world’s leading operators, collaborators and aggregators. Overflowing with passion, ReelPlay create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. With the re-brand, we are building on solid foundations whilst adding a little nitro.”

ReelPlay’s next slot game boasts over 117,000 ways to win and will drop in August as an exclusive pre-release to one of the world’s leading online operators, prior to rolling out to the wider market.

 

About REELPLAY

Founded in 2014 as Chance Interactive, the business re-branded to ReelPlay in 2019. ReelPlay create the highest quality digital gaming content for license to the world’s leading regulated casino operators.

ReelPlay also offer game build, math, marketing, integration and commercial expertise to partner studios looking to take their own content to the online market.

A privately held business based in sunny Sydney, Australia; the team was strengthened in 2018 by the arrival of experienced industry leaders Scott Smith CEO & David Johnson CCO.

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