ReelPlay create the highest quality digital gaming content for license to the world’s leading regulated casino operators. We also offer game build, math, marketing, integration and commercial expertise to partner studios looking to take their own content to the online market.

Keeping It Reel - from Chance to ReelPlay

Founded in 2014 as Chance Interactive, we re-branded in 2019 building on solid foundations whilst adding a little nitro… but we’re not taking any Chances. ReelPlay will continue to create and deliver profitable, memorable and re-playable slots games for ourselves and our partners. The goal back then remains the same today: create kick-ass games as well as incubating competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.

Hypernova 10K Ways™
Shamrock Money Pot 10K Ways™
10,000 Wonders 10K Ways™
Money Mariachi Infinity Reels™
The Trolls' Treasure™
Bananaz 10K Ways™
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Reel craft

Team ReelPlay in sunny Sydney, Australia live and breathe slots… for players, by players. Our creatives excel at making boundary pushing and entertaining games that players love to play and operators prove are profitable to license.

Each ReelPlay game is unique. From the initial pencil sketches to the finished product players can spin up today on our operator partner sites. Feature-rich gameplay, modern 3D design and outstanding animation, challenging math, big sounds and huge bonus action are all in our creative mix.

Complementing the product and ideas side of the business we have best in class commercial and marketing support; whilst our commitment to jurisdictional and regulatory compliance is a fundamental. 

Overflowing with passion, we create everything from the ground up, in-house. Carefully, surely, thought out and proud to put our name to it – as craft as craft gets in a digital world. We make slots.


There’s lots to be learnt from our collaborators and vice versa, which is why we also partner in many aspects of our creative and delivery process. It’s also fun! ReelPlay has the know-how to give other game developers a helping hand when it comes to things like math, cross-platform integration and animation.


With a catalogue of games in differing styles already integrated into multiple platforms (both land-based and online) ReelPlay can turn any game idea into reality. Our Commercial division can even help partners get their ideas commercially licensed.


Any concept; no technology, API, SDK or programming language boundaries; custom math and multiple RTPs – for Reel, we are the dream partner for online game design, development and integration. We make slots.



Platform providers, casino operators and development partners… ReelPlay gets by with a little help from our friends.





If you’re looking to enquire about our games and services, or simply just want to say ‘hello’, then fill in the form below and we’ll get back to you ASAP!

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